Pengaruh word of mouth terhadap keputusan pembelian di Smile With Vegas Pekanbaru

نویسندگان

چکیده

This study aims to see the effect of Word Mouth on purchasing decisions in Pekanbaru. uses technique Accidental Sampling with a sample determination 100 respondents. The data this were obtained through questionnaires, and analysis used was simple regression spss 25.0 application for windows. analysis. results indicate that has significant influence at Smile With Vegas It can be seen monitoring instrument indicators have minimum value, while speaker indicator maximum value. average respondents' responses regarding are classified as agree making

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ژورنال

عنوان ژورنال: Synergy

سال: 2022

ISSN: ['2777-0354', '2777-0346']

DOI: https://doi.org/10.52364/synergy.v2i2.19